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Diffusion Communications in Animal Advocacy
[Full Text]In this paper, scholar Alexandria Graff makes a case for applying Everett Rogers' theory of the "diffusion of innovations" to animal advocacy. Taking veganism / animal rights as an...
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What Cover Photos Make People Most Interested In Reading Pro-Veg Literature?
[Full Text]This study from the Humane League looks at what makes pro-veg literature effective, focusing in particular on the images that adorn the covers of leaflets, and what makes one picture more...
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Pay Per Read Study Results
[Full Text]This study from Vegan Outreach compares the impact of two pro-veg pamphlets in order to measure the effectiveness of paying people to read outreach literature. In addition to seeing how much...
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Challenges and Supports for Vegetarians
[Full Text]The Toronto Vegetarian Association (TVA) surveyed current and former vegetarians and vegans to better understand the challenges they face in their dietary choices, and see what kind of...
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Repugnance as a Constraint on Markets
[Full Text]In a unique paper exploring the pressure of "repugnance" on economic markets, researcher Alvin E. Roth shows how people's distaste for certain transactions can have a serious constraint on...
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Survey of Vegans 2013, The Results
[Full Text]Undertaken by independent researcher M. Butterflies Katz, this survey of over 7,000 people was conducted through vegan Facebook groups over a period of 2.5 months in 2013. It examines a...
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Fall 2013 Humane Education Study Analysis
[Full Text]Humane education presentations are an increasingly popular way for animal advocates to introduce young people to issues related to animals. Studies are being conducted into the efficacy of...
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The Significance of Sensory Appeal for Reduced Meat Consumption
[Abstract Only]In an effort to influence omnivores to go veg or reduce their meat consumption, many animal advocates strive to communicate messages related to animal suffering, ethics, or health. This...
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Meat Morals: Relationship Between Meat Consumption Consumer Attitudes Towards...
[Abstract Only]The intersection of meat, morality, and diet is a place where a lot of animal advocates spend their time. This study of Flemish meat-eaters, flexitarians, and vegetarians looks at how...
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Rationalizing Meat Consumption: The 4Ns
[Abstract Only]As more evidence emerges that eating meat damages the environment, affects personal health, and causes suffering to animals, some people are finding it increasingly difficult to justify...
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